Paulding County Economic Development Launches a New Brand and Website

Paulding County Economic Development_News - New Website

Paulding County Economic Development (PCED) announced a major rebranding to reengage with pivotal partners and reintroduce Paulding County as the next great industrial and suburban commercial center in metro Atlanta.

PCED worked with marketing agency 524 Creative for its rebranding efforts, including a new logo, website ( and campaign tagline: “Your Future is Here.” Using its new brand, PCED will focus on inviting commercial activity and development, attracting and retaining companies, and providing business-centered services and resources.

PCED’s strategic rebrand highlights the county’s pro-business climate and growth potential. It calls attention to business assets like the county’s regional airport, its easy access to downtown Atlanta, and the active support of the local government. The county also has attractive community assets, such as the Silver Comet Trail, a low cost of living, and an excellent school system. Finally, the new brand reflects PCED’s expert staff who will help businesses achieve their goals in Paulding.

Executive Director Michael Hughes said, “Metro Atlanta’s economic landscape is more competitive than ever, so having a strong brand is a critical tool for us. Our new logo and website will help us attract businesses who can benefit from Paulding’s incredible assets and its endless opportunities for growth.”

PCED’s new logo focuses on the county itself. The mark features a rounded square with the county’s outline in its center. The design’s strategic gaps create a subtle “P” in the negative space surrounded by a “C”. The brand has an extensive color palette of blues and oranges to signify growth, confidence, enthusiasm and creativity.

The organization’s new website employs a clean design and large, striking imagery. The site’s concise navigation structure creates a simple and attractive user experience. Its content targets business owners, site selectors, executives and more by providing comprehensive insight into Paulding County’s assets and development opportunities, as well as PCED’s services and extensive incentive programs.

By launching the new brand with the tagline “Your Future is Here,” PCED embraces the county’s potential and extends an invitation to innovators and visionaries. Companies that come to Paulding County have the opportunity to create their ideal environment for growth by collaborating with the local government on their planning and infrastructure needs.

Scott Wright, principal at 524 Creative, says, “We’re so proud to work with Paulding County Economic Development to create and help them launch their new brand. They were exciting partners whose commitment to their vision was a great inspiration for us. Branding for economic development is always an interesting challenge because we have to seamlessly integrate and represent a place, an organization and a purpose all at once. We believe we achieved that with PCED’s vibrant, inviting brand.”